Freedom of Information
and Privacy Association

Branding / Visual Guidelines Package (stationary suite, iconography, graphic device), website wireframe

AGENCY (Associate)
The NOW Group

CLIENT
Freedom of Information and Privacy Association

INFO
The Freedom of Information and Privacy Association (FIPA) is a non-partisan, non-profit society that was established in 1991 to promote and defend freedom of information and privacy rights in Canada. 

Working alongside the NOW Group, a new tagline was tested, along with some key branding words to work in tandem with their already existing logo. In efforts to assist their goal of empowering citizens to access of information and control over their own personal information. A sense of professional, expertise and approachability. 

A pixel play with a modern and light colour palette was established as part of the icon + wordmark of their new tagline lock-up. Combined with the reversed logo block infused a stable, secure and protective grouping. 

WEBSITE
fipa.bc.ca