CHANGING THE PERCEPTION OF TRANSIT, A BIG WHEEL TASK NO PUN INTENDED ;)
Working alongside the talented marketing and communications team in-house, collaborating and creating some bright and fun new recruitment pieces targeted at high school graduates showing off the life and energy of this fast paced public service organization.
Utilizing some famous Victoria specific images to target tourists and increase day use ridership and visit the local attractions.
Brainstorming some colourful ways to use the extensive image bank and secondary colour palette in the yearly riders guides that are created for each community across BC. Then taking this same execution to apply it to the 2017 bus pass designs.
COUNTRY LIVING JUST STEPS FROM THE CITY, FLY AWAY TO A PENHOLD OASIS.
Working along side Focus Design Group to develop the collateral pieces for Melcor's newest development in Central Alberta. Each development requires a unique look and feel for it's target clientele – images that relate to the feeling of the development were researched and applied in a way to best invoke the emotions of the area.
Strategy, Art Direction // Focus Design Group
Design // Z Design
GETTING ACCURATE AND RELIABLE BILLING SERVICES WITH A PROFITABLE SMILE.
The goal was to elevate an Alberta wide medical billing services brand by updating the logo, web presence and promotional materials. This was achieved by reinventing the client’s brand to accurately convey the high level professional service, confidence in timeliness and accuracy they offer to their robust range of clients throughout Alberta.
WHERE GETTING TO DONE IS TAKEN NOT ONLY SERIOUSLY BUT SAFELY.
Every year Quinn gears up to hire anywhere from 500 to over 1,000 new employees for maintenance and turnaround in the Oil Field sector. To advertise recruitment we attend trade shows, compose email and social media blasts, and produce a range of print and apparel pieces. A Recruitment Video was the outcome of a week long video shoot on site.
A video DVD cover, sales catalogue, and general folder are a strong suit of branded items that compliment the recruitment pieces.
SHOWING OFF THE THINGS THAT MAKE LIVING IN RED DEER GREAT!
The City of Red Deer released its 2015 Annual Report on June 15, 2016. The publication includes information about projects, programs and events in 2015, a message from the Mayor and City Manager, the 2015 Ipsos public survey data and a look at The City’s financial position in 2015.
ONE-STOP SHOP ONLINE AND IN "YOUR" CITY.
The goal, to brand a new online service that provides citizens access to information about City of Red Deer accounts, monitoring the status of permits and applications, and scheduling inspections online.
We creating a design and feel that is cohesive yet still sets it apart from general corporate brand. Working with the city’s internal IT department we utilized their existing web platform to integrate the micro-site where citizens can log on to perform tasks like renewing their dog tags to paying taxes.
GETTING YOUR VOICE HEARD? IT'S AS EASY AS MAKING THE PLEDGE TO VOTE.
Initiative to Increase voter attendance and awareness especially within the younger age demographic. The project scope included concept/design, brand development, communications, online design, informational guide / handouts and on location event signage.
With a successful launch of the interactive voter-engagement initiative. We called on residents to make a personal pledge to vote in the 2016 Municipal Election using a no-nonsense bright and fun backdrop. Making voting easy and simple.
More than 6,000 Lloydminster voters cast a ballot in the 2016 Lloydminster General Election, doubling totals from the previous civic election.
The ‘Your Voice. Your Vote.’ campaign was unveiled August 8, 2016 with a focus on encouraging potential voters to pledge to vote and share important voting information. A primary objective of the campaign was to significantly increase voter turnout, which was approximately 10 per cent in the 2012 Lloydminster General Election.
On Thursday, October 27, 2016, 30 per cent of eligible Lloydminster voters came out to vote in the 2016 election.
PUTTING RED DEER ON THE MAP IN A SEA OF POST-SECONDARY OPTIONS!
The annual viewbook splashes the full colour images and full colour palette in an oversized booklet and mini-handout for perspective students to enjoy and understand what it means to attend Red Deer College. Special attention to keeping the layouts clean and simple but still delivering the necessary content without being overwhelming or pushing. A bright confidence with oversized headings littered throughout.
Red Deer College produces an annual set of printed promo pieces to entice students and community to come out to their games and events. For the athletics season a poster, seasons passes, pocket brochure, magnet, and a game day program featuring each athlete are produced.
The Convocation Ceremony program includes each graduating students name as well as the top achievers, message from the President and history on RDC's traditions. Along with the program, invites and day-of signage were created to achieve a cohesive event look. In 2012 the invites and program cover used a soft touch coating, giving a warm contrast to the silver and grey theme.
SMART BUSINESS SENSE COMBINED WITH AN EXCEPTIONAL MARKETING BACKGROUND, this island Realtor has the chops to take local real estate to the next level. Utilizing a clean, no nonsense approach in selling/buying as well as visuals. Keep an eye out for upcoming pieces as Janet's brand starts to unveil!
LIFE IN VIBRANT LLOYDMINSTER
The City of Lloydminster is a diverse, vibrant community wanting to show off their world-class public facilities! They have many great programs spread across a number of buildings each in the past creating their own program guide. By combining all they had greater strength in recognition and registrations. A bright energetic look flowed through each facility page branding.
JOINING TWO GREAT CREDIT UNIONS UNDER ONE ROOF
Utilized a joint branding theme to create a custom website that allows information to be shared with customers and employees about an upcoming merger between Mountain View Credit Union and Eckville District Savings & Credit Union. The site was continually updated with graphics and content as the merger advanced and was approved.
Focus Design Group's client, Mountain View Credit Union, promotes their new mortgage rates annually with a campaign. Pieces included billboards, branch posters, LED screens, as well as online and print ads.
Strategy, Art Direction // Focus Design Group
Design // Z Design